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Companies Can Now Book Their Stands For DSEI Japan

February 5, 2019

As Japan’s foreign policy undergoes a subtle yet important shift towards deterring external threats its armed forces are now open to finding partners who can supply it with new capabilities. Last year saw the announcement for DSEI Japan, the first authentic arms show in the country, whose goal is to bring the world’s leading military-industrial companies under one roof for three days in November. DSEI Japan is a collaboration between Crisis Intelligence and Clarion Events, the latter is best known for the DSEI arms show held in London every two years. 21st Century Asian Arms Race (21AAR) is a media partner for DSEI Japan.

This February marks the start of bookings for potential exhibitors a full ten months before the show kicks off on November 18th and stretches until the 20th at the Makuhari Messe. Clarion Events invites prospects to complete the exhibiting form and wait for an immediate response from its team. Those interested to learn more about DSEI Japan can download an exclusive brochure about the upcoming event. DSEI Japan is also accepting offers for sponsorships among organizations who want to enhance their visibility in the Asia-Pacific.

Last month the show’s organizer announced it had secured the Ministry of Foreign Affairs’ full support with “ensuring the event provides as much opportunity for industry to understand and fulfill Japanese defense requirements.” The Ministry and the show organizer are arranging visits by government delegations and other VIPs so that exhibitors have as much exposure as possible.

The organizers behind DSEI Japan are hoping to pull off a show that’s irresistible for the world’s largest aerospace, technology, and maritime companies. Promotional efforts are geared toward enticing chosen exhibitors with connections to the “entire Asia-Pacific supply chain…and thousands of professionals tasked with building Japan’s defense and national security capabilities.”

A partial list of confirmed exhibitors has been teased by the organizers. The names are familiar ones in the arms show circuit and include the gunmakers Barrett and Glock. Two powerful British firms, BAE Systems and Qinetiq, will be present too. The aerospace set is led by Italy’s Leonardo, beating other companies in early brand awareness for DSEI Japan. Even Israel’s military industry managed a foothold this early with Elbit and Rafael among the chosen few who are sure to be at the show. Tech companies such as Japan’s NEC and the US’ L3 Technologies are putting up booths as well.

But it’s reasonable to expect two particular groups converging on the show floor. These are Japan’s largest manufacturers, whose subsidiaries are responsible for military production, and the US own renowned military-industrial companies who serve as critical suppliers for a key Asian ally. A crucial topic that may unfold at DSEI Japan is Tokyo’s acquisition of an F-35A/B fleet whose total numbers could be in the three digits. It was already confirmed in 2018 that at least several dozen additional F-35A/B multirole fighters manufactured by Lockheed Martin are soon being paid for. This was on top of the original 42 F-35A’s scheduled for delivery to Japan in this decade.

DSEI Japan is the country’s largest arms show to date and is scheduled at the Makuhari Messe from November 18-21. The organizers want to attract 250 exhibitors with 20 international pavilions and a visitor turnout in the 5,000 person range. Clarion Events’ own Director Alex Soar promises “the learning experience will also be fully immersive, with high-level conferences, practical seminars and workshops as well as dozens of live demonstrations.”

For general inquiries, company leaders and representatives can reach out to the organizers via email: Japan@dsei-japan.com

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